The identity design for Taschenbuch is based in contrasting colours, illustrations and a classic typeface used in small caps. The high contrast of yellow and black draws attention to the book’s unusual, surprising binding method. The typography is strongly reduced, allowing for the expressiveness of the chosen typeface to represent the high quality of these individually designed and handmade books. Realistic illustrations show and explain the functions and possible uses of the book itself. The playful image of the front figure is a humorous reminder not to take a product too seriously, even if one really likes it.