The Looshaus Semmering, which was designed by the architect Adolf Loos and originally built as a private country home in 1928, is nowadays managed as a hotel and restaurant. The corporate design unites these two subjects. The logo, on one hand, represents the ideas of Adolf Loos: simplicity and the consciousness of function. The colours on the other hand, communicate hospitality and the fine cuisine of this inviting establishment. The characteristic beams, which are often found in this building’s architecture, appear stylised as a secondary design element in most applications of the corporate design.